The Moment
Martha Stewart woke up, chose lace, and said, “Let’s talk pores.”
In a new morning routine video for Vogue, the 84-year-old lifestyle mogul appears in pale blue lacy lingerie and a matching robe she says she bought in France, walking viewers through exactly how she chases that now-famous Martha glow – with almost no heavy makeup in sight.
She starts with a hot face towel, then cleanses with Mario Badescu A.H.A. Botanical Body Soap, follows with a cold towel “to close” her pores, and pops two supplements from her own Elm Biosciences line. Then comes her A30 Elemental Night Cream on the face and decollete and a mineral sunscreen for protection.
Makeup, for her, is a finishing touch, not a mask: a few pumps of L’Oreal Lumi Glotion, a bit of Charlotte Tilbury bronzer, MAC blush, Lancome highlighter, and Armani liquid eyeshadow – all in the service of one core belief.
“I like to glow. I don’t like matte finishes on pretty much anything,” she explains in the video. “I like my furniture to be shiny, I like my face to be shiny.”
It’s the latest entry in Martha’s ongoing late-life rebrand as America’s most glamorous over-80, and yes, the thirst-trap era is still very much on.
Martha Stewart, 84, ditches makeup and slips into sexy lingerie for morning glow-up https://t.co/4ojgoK8ylG pic.twitter.com/GZfToprIFB
— Page Six (@PageSix) January 22, 2026
The Take
Here’s what strikes me: at 84, Martha is doing the exact opposite of what older women were quietly told to do for decades – fade into the background, wear beige, keep it dignified and discreet.
Instead, she’s in lingerie on camera, talking serums and supplements like a college YouTuber, only with a better robe and a more expensive bathroom. It’s like your grandmother decided to merge with a Sephora ad and somehow it just…works.
And she’s not pretending it’s all “good genes” and cucumber slices. In a 2025 newspaper interview, she said she’s never had plastic surgery but does get Botox under her chin and around her neck, plus a little filler and collagen in her cheeks. That honesty matters. We’ve lived through an entire generation of stars swearing it was just water and sleep while you could practically hear the syringe clinking off-camera.
Is it also a sales pitch? Of course it is. The supplements she swallows on camera are from her own Elm Biosciences line. The cream she slathers on? Also hers. This is glow as a business model, not just a state of mind.
But the bigger cultural move here isn’t the product placement. It’s that Martha is treating 84 the way Hollywood used to treat 34: lingerie, glam, light face beat, flirting with the camera, and openly joking that “lots of people” slide into her DMs – even while she says she’s not dating anyone special at the moment.
If the old rule about aging women in the public eye was “be quiet and be grateful,” Martha’s new rule seems to be: “Turn on a ring light and send the invoice.” It’s a little wild, a little aspirational, and honestly, a lot overdue.
Receipts
Confirmed:
- Martha walks through her morning skincare and light makeup routine in a video produced for Vogue, posted January 2026, wearing blue lace lingerie and a matching robe and naming specific products, including Mario Badescu A.H.A. Botanical Body Soap, Elm Biosciences A30 Elemental Night Cream, and a mineral sunscreen.
- In the video, she states that her skincare philosophy is “inside, outside” and that she prefers a glowy finish over matte on her face and even her furniture.
- In an August 2025 interview with a major financial newspaper, she said she has never had plastic surgery but does get Botox under her chin and neck and uses some filler and collagen in her cheeks.
- During a September appearance on the NBC morning show “Today With Jenna & Friends,” she said many people slide into her DMs but that she was not dating anyone special and is happy spending time with friends.
Unverified / Context:
- Whether her specific combination of Elm supplements, cleansers, and creams meaningfully causes her glow is a beauty claim, not independently medically verified here.
- Any implication that her routine is easily replicable for the average person – in time, budget, or access to experts – is marketing framing, not a documented fact.
Sources (human-readable): January 2026 Martha Stewart morning routine video for Vogue; January 22, 2026 celebrity news report summarizing the video; August 2025 Wall Street Journal interview with Martha Stewart on skincare and cosmetic procedures; September 2025 “Today With Jenna & Friends” segment featuring Martha Stewart.
Backstory (For Casual Readers)
If you lost track of Martha after the days of perfectly trussed turkeys and color-coordinated napkin rings, here’s the quick recap. Stewart built an empire on home and lifestyle, did time in federal prison in the early 2000s over an insider trading-related conviction, then came back even bigger and a lot looser – partnering with Snoop Dogg, cracking dirty jokes, and leaning into social media.
In 2023, she made headlines as the oldest cover model for a major swimsuit magazine at 81. Since then, her Instagram has turned into a whole subgenre of internet content: the “Martha thirst trap” – plunging necklines, pool selfies, and that now-signature dewy skin. She has also moved heavily into beauty and wellness, including her Elm Biosciences line, which slots neatly into this new lingerie-and-serum chapter.
What’s Next
Expect at least three follow-up waves from this little bathroom confessional.
First, beauty discourse: women swapping notes on whether Martha’s routine is realistic, ridiculous, or both. (A $10 body wash next to supplements from her own lab is very “high-low,” but also very “my cart total is what?”)
Second, the age conversation. Every time an over-60 celebrity posts something sexy, the internet splits into two camps: “This is empowering” versus “Please cover up.” At 84, Martha is going to supercharge that split – and possibly help nudge the needle toward “let people live.”
Third, the business angle. Don’t be surprised if we see more content built around Elm Biosciences and even more “get ready with me” videos aimed squarely at midlife and older consumers with disposable income. When a woman in her 80s can move product by talking about towel temperatures, the market pays attention.
At the end of the day, Martha’s latest glow-up isn’t about one face cream or one thirst-trap robe. It’s about a very rich, very visible woman refusing to age quietly – and inviting the rest of us to decide how loud we want to be about our own wrinkles, fillers, filters, and everything in between.
So where do you land: is Martha’s lingerie-and-glow routine at 84 genuinely empowering, or does it put even more pressure on women to look camera-ready forever?
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