The Moment
Red is officially Jennie’s new neutral.
At the 40th Golden Disc Awards in Taipei on January 10, BLACKPINK’s Jennie, 29, hit the red carpet in a custom crimson Maison Margiela Artisanal gown. If the shape rang a bell, you’re not imagining it: it’s the same striking silhouette Kim Kardashian wore in beige – complete with that now-famous hood – at a Los Angeles gala back in October.
Kim committed hard to the original runway vision, wearing the full face-covering hood. Jennie tried the hood, too – her stylist Sam Woolf posted backstage shots of her in the complete masked look with a crystal-encrusted headpiece – but by the time she stepped onto the carpet, the hood was gone and the glam was front and center.
Instead of mystery, Jennie went for megawatt sparkle. She swapped the mask for a custom Antoine high-jewelry moment: a 60-carat “pigeon blood” ruby and 27 carats of diamonds around her neck, which the brand’s CEO publicly valued at about $4 million in an Instagram post.
The silhouette stayed the same: severe corseted bodice with visible boning, puddling draped sleeves, and a dramatic train. But in cherry red, without the hood, and with that ruby blazing, it read less “performance art” and more “red-carpet dominatrix of elegance.”
The Take
Let’s be honest: Kim’s version was a moment, but also a meme. It was peak “I suffer for fashion so my glam team cries in silence.” Her longtime hairstylist even joked on Instagram, “Behind every masked moment is a glam team silently crying,” and she later admitted she was wearing full makeup under that opaque hood, flown-in artist and all.
Jennie looked at that and basically said, “Cute idea, but I like to see where I’m going.”
This is what I love about her twist: it keeps the drama of Margiela’s couture without turning her into a walking concept piece. Kim wore the dress like a fashion experiment. Jennie wears it like she actually owns it.
If Kim’s look was performance art in a museum, Jennie’s is the gallery opening afterward – still high-concept, but you can drink, talk, and, importantly, see her face.
There’s also a quiet generational and cultural shift here. Kim’s style game is built on shock value: latex, wet-look dresses, duct-tape silhouettes, increasingly extreme body morphs. Jennie, coming from K-pop’s hyper-styled, hyper-visual world, doesn’t need the gimmick. Her face is the brand. Why hide one of the most powerful beauty images in pop culture right now under a hood if you don’t have to?
And that red? Genius. Kim called her nude version “very SKIMS-y,” which tracks – beige body-con is basically her house uniform. Jennie’s cherry crimson reads like a rebuttal: same dress, new energy. On her, the look goes from streamlined shapewear fantasy to old-school movie-star drama with a K-pop twist.
We’ve now seen three versions of this Margiela silhouette in the wild: Kim in beige with the full hood, Anya Taylor-Joy in sheer white minus the hood at a Hollywood awards event, and now Jennie in fire-engine red, still hood-free on the carpet. It’s like watching one dress evolve from art-school thesis to something you’d actually want to wear to a once-in-a-lifetime event.
If Kim made the dress famous, Jennie may have just made it desirable.
Receipts
Confirmed:
- Jennie wore a custom red Maison Margiela Artisanal gown to the 40th Golden Disc Awards in Taipei on January 10, 2026, as seen in event photos and broadcast footage.
- Backstage images posted by her stylist Sam Woolf on Instagram show Jennie in the full hooded, masked version of the look before the red carpet.
- On the actual carpet, Jennie removed the face-covering hood and showcased a dramatic Antoine high-jewelry necklace.
- The Antoine necklace features a 60-carat “pigeon blood” ruby and 27 carats of diamonds, with the brand’s CEO publicly stating a value of around $4 million in a January 2026 social media post.
- Kim Kardashian wore the same Margiela silhouette in beige with a full hood to a high-profile Los Angeles gala in October 2025, as documented in official event photos.
- Kim has previously said in an on-record interview about the look that she wore full makeup under the hood and had her longtime makeup artist flown in specifically for the event.
- Hairstylist Chris Appleton posted about Kim’s masked look on Instagram, joking, “Behind every masked moment is a glam team silently crying.”
- Actor Anya Taylor-Joy wore a sheer white interpretation of the same Margiela silhouette, without the mask, to a major Governors Awards ceremony in November 2025, as shown in red-carpet photos from that night.
“#JENNIE in a custom Margiela gown which is Kim Kardashian’s version of the dress,. this gown is even more compelling in red. The colour amplifies both the avant garde construction and the inherent elegance of the design, allowing each sculpted line to register clearly.” – RCFA pic.twitter.com/zj01DFGJIR
— . (@at_lyle) January 15, 2026
Unverified / Reported:
- Any idea that Jennie’s hood-free red-carpet choice was a direct response to online debate over Kim’s mask is speculation; neither Jennie nor her team has said that.
- Social media claims that future Margiela looks will copy Jennie’s exact styling (red color, bare face, ruby necklace) are fan theories, not confirmed plans from the fashion house.
Backstory (For Casual Readers)
If you’re not living on fashion Instagram, here’s the quick catch-up. Jennie is one of the four members of BLACKPINK, the K-pop group that’s basically a stadium-filling, brand-campaign-machine global phenomenon. She’s also a fashion favorite, sitting front row at couture shows and fronting luxury campaigns.
Maison Margiela, the French house behind the gown, is known for experimental, almost theatrical designs – think masks, deconstruction, and couture that sometimes looks more like art than clothing. Designer Glenn Martens’ Artisanal collection, where this hooded gown first appeared, is exactly that: intense corsetry, face coverings, and exaggerated shapes that celebrities borrow when they want drama.
Kim Kardashian has a long history of being the test pilot for wild runway concepts, from head-to-toe black at a big New York fashion event to this latest beige-hooded Margiela gown. When she wore the masked look in October, it split the internet: high fashion fans loved it, casual viewers were confused, and the memes rolled in.
By the time Anya Taylor-Joy and now Jennie tried the same silhouette, the look had already gone from “What is this?” to “Okay, this is a thing.” Jennie’s version is the latest – and arguably most wearable – chapter.
What’s Next
Expect this Margiela shape to keep popping up. Once three A-listers have worn a specific couture piece, it’s officially in the celebrity fashion hall of fame. Stylists love a recognizable silhouette that still feels fresh with each new twist: different color, different jewelry, mask on, mask off.
The real next step will be the fan verdict. Who “owns” the look: Kim, for taking the initial risk, or Jennie, for stripping away the costume and turning it into a red-carpet fantasy? K-pop fans, fashion obsessives, and Kim loyalists are already quietly lining up on different sides of that debate in comment sections.
Also worth watching: whether Margiela leans into the no-mask direction for future custom gowns. Jennie has just proven you can keep the corseted drama and still let the person inside feel human, not like a museum exhibit. Designers do pay attention when a star this influential edits their vision on the way to the carpet.
Either way, the message from Jennie is clear: you can borrow Kim’s dress, but you don’t have to borrow her mask.
Your turn: Do you prefer the Margiela gown as high-concept art with Kim’s full mask, or as high-glam fashion the way Jennie wore it in red?
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